ALL BLACKS team manager Darren Shand says he's worried about his players being caught in "trapperazzi" scams similar to those Benji Marshall was stung with.

Kiwi and Wests Tigers league star Marshall suffered what he believed to be a sting from a member of the public when he said he was lured into an incident in a Sydney bar and then had pictures taken subsequently sold to a tabloid newspaper.

The alleged post-Test exploits of the England rugby team in and around their Auckland waterfront hotel last weekend have added to Shand's concerns.

All Blacks players are counselled and reminded regularly of the pitfalls that can await them while socialising publicly.

Shand said he felt the Kiwis had a solid record of behaviour in public, though he accepted that it wasn't perfect.

"Certainly the scrutiny is high and little things can quickly become big things," he said. "It's a tough area. We think our standards have improved immeasurably from the pre-professional days in terms of behaviour. But it's not perfect. As a sport we've still got some way to go in terms of adopting a fully professional attitude.

"Part of the philosophy of this group is that the All Blacks are the country's team and we want to have some interaction. People should get to enjoy things people their age do, but they've also got to understand the sacrifices they might have to make so things don't go wrong."

All Blacks captain Richie McCaw said public scrutiny and extra attention in social situations were something all members of the team had to come to terms with.

"The reality is when you're an All Black there's people watching no matter whether you're on time off or whatever. You have got to be aware and I guess there are times when people let their guard down."